What Kind of Publisher Do You Want to Be?
The Inshiqaq Brief - Issue #1
Founding Edition
Welcome to the first issue of The Inshiqaq Brief — a monthly note exploring publishing strategy and the role of books in shaping ideas.
In recent years the number of independent publishers has grown dramatically. As traditional publishing models evolve, many entrepreneurs, editors, and industry professionals are building their own publishing companies to fill gaps in the marketplace.
This raises an important strategic question for anyone entering the industry.
What kind of publisher do you want to be?
Independent publishing has emerged in part because traditional publishing cannot meet every need in a rapidly changing literary landscape. Innovative entrepreneurs are identifying opportunities, assembling talent, and designing publishing programs that serve specific audiences.
Having worked in traditional publishing for more than twenty-five years—primarily in international sales, marketing, and distribution—I’ve seen firsthand how small and mid-sized publishers operate within larger publishing ecosystems. The playing field is not always level. Many publishers rely on distribution partnerships, shared sales teams, or external marketing support in order to compete effectively.
The growth of independent publishing signals something important: many publishers are choosing greater ownership and autonomy over their publishing programs. While the path may not always be smooth, the ability to shape a clear editorial mission and strategic direction is increasingly valuable.
Independent publishing now accounts for roughly 40% of commercially available books, making it a powerful force within the industry.
For those building or growing a publishing company, it is worth pausing to ask a few strategic questions:
Why did I start this company?
Who is the audience I want to serve?
Does my publishing program align with the company’s vision?
How is my publishing strategy different from others in the market?
Publishing is not simply about producing books. It is about positioning ideas in the world.
Before implementing a strategy, it is important to gain clarity about your mission, purpose, and long-term goals.
In my advisory work I collaborate with publishers at many stages—from those launching new ventures to those restructuring and redefining their publishing programs. Each situation is different, but the process of clarifying direction often provides the foundation for more effective growth.
In future issues of The Inshiqaq Brief, I’ll continue exploring perspectives on publishing strategy for authors, publishers, and institutions thinking seriously about the role of books and ideas
Currently Advising On …..
• Strategic positioning for a newly launched independent publishing company
• Distribution and market expansion strategy for a mid-sized publisher
• 1:1 Author Coaching
If you found this perspective useful, feel free to share The Inshiqaq Brief with a colleague interested in publishing strategy.